Elephant Park Design Program
Community driven design
Expressive identity and design solutions informed by a community centred approach.
Planned to be completed in 2026, Elephant Park is centred around a new 2-acre public park in Elephant and Castle, and the ambition is for it to be a net zero carbon community once complete. As the site has evolved, so has the response to wayfinding and interpretation.
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Initially working off-plan, we created a comprehensive naming and addressing strategy for streets, spaces and buildings, celebrating notable people, places and things of the area. Many names were originally suggested through a community engagement project captured by the Creation Trust. We gave logic and rationale for the use of a name for a specific function.
Initial stages focused on temporary, yet expressive hoarding. Permanent solutions include map-based totems that reveal the richness of the local area, and provides interpretation about the climate positive programme, biodiversity and history of the site.
Lendlease Client
City ID Wayfinding and Design
Community Outreach Creation Trust
Historical Research and Content Diana Cochrane, Julia Honess, Stephen Humphrey
Hoarding Production BAF Graphics
Product Engineering and Manufacture Wood and Wood Signs
Landscape Architects Gillespies
Public Artist Mel Chantrey