Lead Wayfinding Designer
San Francisco
Full-time

A creative and experienced wayfinding designer with a passion for user-centered design processes and systems design.

We are a multi-disciplinary team of strategists and designers with a global reputation for improving the experience of cities, transit systems, airports, and destinations. This is a new role with scope to lead and contribute to many high-profile and innovative projects.

You will be working with a highly experienced design team with exceptional creative, technical, and operational expertise. We foster a dynamic and collaborative environment, where curiosity, innovation and design excellence are encouraged.

With a growing client-base in San Francisco and Los Angeles, this role provides opportunities to contribute to a number of high-profile projects.

Key responsibilities

Lead day-to-day communications with client team, stakeholders and partners

Lead on key stages of wayfinding projects from research, strategy, systems architecture and systems design

Develop and visualize wayfinding design concepts including; wayfinding system, service and product concepts

Conduct information planning, including; naming, content and messsaging, location and network planning, location and placement

Develop information design solutions and graphic set-outs including; cartographic elements, maps, diagrams, and pictograms

Conduct user testing and prototyping

Create artworks for physical, print, and digital products ready for production

Attend meetings with clients and project collaborators including engineers, architects, and fabricators

Present work to internal teams, project collaborators and client team

Support the effective management of projects

Develop and build client relationships

Report project progress to Project Leads and Senior Management

Manage budgets, schedules and deadlines

About the role

We are seeking an experienced, dedicated, and self-motivated Lead Wayfinding Designer with 8+ years of industry experience to join our growing team in San Francisco.

In particular, we would like to meet candidates that have experience of complex wayfinding projects, systems thinking, and design of creative, user-centered solutions.

As part of this role, you will be working with, overseeing and delegating to Designers and Junior Designers under the direction of Project Leads in San Francisco, Los Angeles, New York and the UK.

A willingness to travel is necessary.



Project responsibilities

Provide strategic direction and guidance to the project team

Lead on key aspects of the project: from research, ideation, and conceptualization, to detailed design, planning, and implementation

Initiate and conduct necessary client meetings and workshops

Initiate and conduct necessary site surveys and on-site analysis

Oversee the development and visualization of design concepts

Oversee and support system design and planning activities

Support narrative development for presentations, documentation, and other project outputs

Support user research, testing, and prototyping activities

Provide quality assurance and approvals for draft and final outputs

Present project updates to clients and project collaborators, including engineers, architects, designers and fabricators


What we are looking for

Passion for developing innovative wayfinding design solutions that improve people’s everyday experience of places

Degree level qualification/s in Graphic Design/Visual  Communication/related field or equivalent work experience

Experience of developing and delivering wayfinding systems and design standards in complex environments

Strong people-skills and an ability to lead and mentor other team members

Desire and enthusiasm to learn new skills and progress as a senior wayfinding designer and project leader.

Proficiency with Adobe Creative Suite, particularly Illustrator and InDesign

Ability to use the Microsoft Office suite of programs

Excellent written, verbal and visual communication skills

Ability to work independently and as part of a team

Knowledge of GIS and/or Interface Design software would be advantageous


What we can offer you

Salary range of $100 – $135k, tailored to experience

Opportunities for ongoing professional development and progression

Hybrid working culture with a minimum of three days per week at City ID office in Downtown San Francisco

37.5 hour working week (minimum)

15 days annual leave + 1 additional day for every year to a maximum of 20 days

8 U.S. public holidays of your choosing

40 hours of paid sick leave – accrual method in line with California State Law

Platinum level health cover

401(k) retirement plan

Access to ongoing professional development

Casual smart dress is business as usual

Apple laptop for remote and studio use

Please note, for this role we can only consider candidates
who are authorized to work in the U.S.


Management responsibilities

Conduct weekly project management meetings with the client team

Update project management tools such as schedules, resource allocation, and forecasts

Report weekly to Senior Management Team

Support San Francisco team development and annual review process

Track project hours and collate time sheets for invoicing

Prepare and issue monthly invoices


To apply

Please email a Cover Letter, resume, and portfolio (if applicable) to info@cityid.com with Lead Wayfinding Designer, San Francisco as the subject.

We look forward to hearing from you.


City ID is an equal opportunity employer and is committed to ensuring all employees and qualified applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, gender expression, genetic information or any other characteristic protected by applicable federal, state, or local laws. If you are interested but unsure if you have what we are looking for please contact us.